Make re-engagement email tiers configurable from admin; v1.1.20

Day thresholds and per-tier subject/body/CTA are now editable in the
Email Templates panel. Tier keys are position-based (t1/t2/t3) so
changing day values never re-sends emails already fired.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

package.json

@@ -1,7 +1,7 @@
 {
   "name": "siteforge",
   "private": true,
-  "version": "1.1.19",
+  "version": "1.1.20",
   "type": "module",
   "scripts": {
     "dev": "vite",

server/email.js

@@ -585,36 +585,29 @@ export async function sendStudyReminderEmail(email, displayName, studyTitle, sec
   }
 }
 
-const REENGAGEMENT_COPY = {
+const REENGAGEMENT_DEFAULTS = {
-  '7d': {
+  t1: { subject: 'Your study is waiting for you', body: "It's been a while — your progress is saved and your next lesson is ready whenever you are.", cta: 'Continue Studying' },
-    subject: 'Your study is waiting for you',
+  t2: { subject: "Don't lose your momentum", body: 'Every note and completed lesson is still right there. A little each day adds up — come back and continue.', cta: 'Return to Your Study' },
-    eyebrow: 'Come Back',
+  t3: { subject: 'Your progress is still here', body: "Your study progress is still intact and waiting. There's no deadline — come back whenever you're ready.", cta: 'Open Your Study' },
-    headline: 'Pick up where you left off',
+}
-    body: "It's been a week — your progress is saved and your next lesson is ready whenever you are.",
+
-    cta: 'Continue Studying',
+function getReengagementCopy(tier) {
-  },
+  const cfg = state.cachedSiteContent ?? {}
-  '14d': {
+  const t = tier === 't1' ? '1' : tier === 't2' ? '2' : tier === 't3' ? '3' : null
-    subject: "Don't lose your momentum",
+  const def = REENGAGEMENT_DEFAULTS[tier] ?? REENGAGEMENT_DEFAULTS.t1
-    eyebrow: 'Still With You',
+  if (!t) return def
-    headline: 'Your spot is still saved',
+  return {
-    body: 'Two weeks have passed, but every note and completed lesson is still right there. A little each day adds up.',
+    subject: cfg[`studyReengagementT${t}Subject`]?.trim() || def.subject,
-    cta: 'Return to Your Study',
+    body: cfg[`studyReengagementT${t}Body`]?.trim() || def.body,
-  },
+    cta: cfg[`studyReengagementT${t}Cta`]?.trim() || def.cta,
-  '30d': {
+  }
-    subject: 'Your progress is still here',
-    eyebrow: 'We Saved Your Spot',
-    headline: "It's been a month — come back anytime",
-    body: 'Your study progress is still intact and waiting. There\'s no deadline — come back whenever you\'re ready.',
-    cta: 'Open Your Study',
-  },
 }
 
 export async function sendStudyReengagementEmail(email, displayName, studyTitle, studyUrl, tier, unsubUrl) {
   if (!process.env.RESEND_API_KEY) return
-  const copy = REENGAGEMENT_COPY[tier]
-  if (!copy) return
   try {
     const resend = new Resend(process.env.RESEND_API_KEY)
+    const copy = getReengagementCopy(tier)
     const namePart = typeof displayName === 'string' && displayName.trim() ? displayName.trim() : 'friend'
     const subject = `${copy.subject}${studyTitle ? ` — ${studyTitle}` : ''}`
     const bodyHtml = (
@@ -629,8 +622,8 @@ export async function sendStudyReengagementEmail(email, displayName, studyTitle,
       subject,
       text: `Hi ${namePart},\n\n${copy.body}${studyTitle ? ` Your current study: ${studyTitle}.` : ''}\n\n${studyUrl}\n\nGrace and peace,\nVerse by Verse with Nate${unsubUrl ? `\n\nUnsubscribe: ${unsubUrl}` : ''}`,
       html: buildBrandedEmailHtml({
-        title: copy.headline,
+        title: copy.subject,
-        eyebrow: copy.eyebrow,
+        eyebrow: 'Study Reminder',
         bodyHtml,
         ctaLabel: copy.cta,
         ctaUrl: studyUrl,

server/study-helpers.js

@@ -669,11 +669,13 @@ export async function scheduleStudyReminders(sendStudyReminderEmail) {
 
 // ── Study re-engagement scheduler ─────────────────────────────────────────
 
-const REENGAGEMENT_TIERS = [
+function getReengagementTiers() {
-  { key: '7d', days: 7 },
+  const cfg = state.cachedSiteContent ?? {}
-  { key: '14d', days: 14 },
+  const raw = typeof cfg.studyReengagementDays === 'string' ? cfg.studyReengagementDays : '7,14,30'
-  { key: '30d', days: 30 },
+  const days = raw.split(',').map(s => parseInt(s.trim(), 10)).filter(n => !isNaN(n) && n > 0)
-]
+  if (days.length === 0) return [{ key: 't1', days: 7 }, { key: 't2', days: 14 }, { key: 't3', days: 30 }]
+  return days.slice(0, 3).map((d, i) => ({ key: `t${i + 1}`, days: d }))
+}
 
 function makeUnsubUrl(userId) {
   const secret = process.env.RESEND_WEBHOOK_TOKEN ?? 'siteforge'
@@ -687,6 +689,7 @@ export async function scheduleReengagementEmails(sendStudyReengagementEmail) {
   if (!state.cachedSiteContent) return
   const now = new Date()
   const nowMs = now.getTime()
+  const tiers = getReengagementTiers()
 
   for (const user of state.studyUsers) {
     if (user.studyRemindersEnabled !== true) continue
@@ -713,7 +716,7 @@ export async function scheduleReengagementEmails(sendStudyReengagementEmail) {
       ? `${base}/study/${firstStudy.slug}`
       : `${base}/study`
 
-    for (const tier of REENGAGEMENT_TIERS) {
+    for (const tier of tiers) {
       if (daysSinceLogin < tier.days) continue
       if (sent[tier.key]) continue
 

src/AdminPage.tsx

@@ -478,6 +478,12 @@ function EmailTemplatesPanel({
         fieldKeys={['studyReminderEmailSubjectPrefix','studyReminderEmailBody','studyReminderEmailCtaLabel','studyReminderEmailSignoff']}
         openKey="study-reminder" />
 
+      <EmailTemplateCard type="study" icon="💤" title="Study Account — Re-engagement Reminders"
+        trigger="A student with reminders enabled hasn't logged in for the configured number of days (fires up to 3 tiers, one per check)"
+        autoVars="Student's name, study title, study URL, and a one-click unsubscribe link are auto-inserted"
+        fieldKeys={['studyReengagementDays','studyReengagementT1Subject','studyReengagementT1Body','studyReengagementT1Cta','studyReengagementT2Subject','studyReengagementT2Body','studyReengagementT2Cta','studyReengagementT3Subject','studyReengagementT3Body','studyReengagementT3Cta']}
+        openKey="study-reengagement" />
+
       <EmailTemplateCard type="transactional" icon="🔐" title="Account Security — Email Change Confirmation"
         trigger="A student requests to change their account email address"
         autoVars="Button links to a one-time verification URL (auto-generated per request, not editable)"
@@ -972,6 +978,16 @@ const FIELDS: Array<{ key: StringField; label: string; multiline?: boolean; sect
   { key: 'studyReminderEmailBody', label: 'Body Paragraph', multiline: true, section: 'email-templates' },
   { key: 'studyReminderEmailCtaLabel', label: 'Button Label', section: 'email-templates' },
   { key: 'studyReminderEmailSignoff', label: 'Signoff', multiline: true, section: 'email-templates' },
+  { key: 'studyReengagementDays', label: 'Inactivity thresholds — comma-separated days for each tier (e.g. "7,14,30")', section: 'email-templates' },
+  { key: 'studyReengagementT1Subject', label: 'Tier 1 — Subject Line', section: 'email-templates' },
+  { key: 'studyReengagementT1Body', label: 'Tier 1 — Body', multiline: true, section: 'email-templates' },
+  { key: 'studyReengagementT1Cta', label: 'Tier 1 — Button Label', section: 'email-templates' },
+  { key: 'studyReengagementT2Subject', label: 'Tier 2 — Subject Line', section: 'email-templates' },
+  { key: 'studyReengagementT2Body', label: 'Tier 2 — Body', multiline: true, section: 'email-templates' },
+  { key: 'studyReengagementT2Cta', label: 'Tier 2 — Button Label', section: 'email-templates' },
+  { key: 'studyReengagementT3Subject', label: 'Tier 3 — Subject Line', section: 'email-templates' },
+  { key: 'studyReengagementT3Body', label: 'Tier 3 — Body', multiline: true, section: 'email-templates' },
+  { key: 'studyReengagementT3Cta', label: 'Tier 3 — Button Label', section: 'email-templates' },
   { key: 'emailChangeSubject', label: 'Subject Line', section: 'email-templates' },
   { key: 'emailChangeBody', label: 'Body Text', multiline: true, section: 'email-templates' },
   { key: 'emailChangeCtaLabel', label: 'Button Label', section: 'email-templates' },

src/content.ts

@@ -231,6 +231,17 @@ export interface SiteContent {
   studyReminderEmailBody: string
   studyReminderEmailCtaLabel: string
   studyReminderEmailSignoff: string
+  // ── Study Re-engagement Emails ──
+  studyReengagementDays: string
+  studyReengagementT1Subject: string
+  studyReengagementT1Body: string
+  studyReengagementT1Cta: string
+  studyReengagementT2Subject: string
+  studyReengagementT2Body: string
+  studyReengagementT2Cta: string
+  studyReengagementT3Subject: string
+  studyReengagementT3Body: string
+  studyReengagementT3Cta: string
   // ── Email Change Confirmation ──
   emailChangeSubject: string
   emailChangeBody: string
@@ -429,6 +440,16 @@ export const DEFAULTS: SiteContent = {
   studyReminderEmailBody: 'A new lesson has been unlocked in your study track. Open it below to continue where you left off.',
   studyReminderEmailCtaLabel: 'Open the Lesson',
   studyReminderEmailSignoff: 'Grace and peace,\nVerse by Verse with Nate',
+  studyReengagementDays: '7,14,30',
+  studyReengagementT1Subject: 'Your study is waiting for you',
+  studyReengagementT1Body: "It's been a while — your progress is saved and your next lesson is ready whenever you are.",
+  studyReengagementT1Cta: 'Continue Studying',
+  studyReengagementT2Subject: "Don't lose your momentum",
+  studyReengagementT2Body: "Every note and completed lesson is still right there. A little each day adds up — come back and continue.",
+  studyReengagementT2Cta: 'Return to Your Study',
+  studyReengagementT3Subject: 'Your progress is still here',
+  studyReengagementT3Body: "Your study progress is still intact and waiting. There's no deadline — come back whenever you're ready.",
+  studyReengagementT3Cta: 'Open Your Study',
   emailChangeSubject: 'Confirm your new email address',
   emailChangeBody: 'Click the link below to confirm your new account email. If you did not request this change, ignore this message.',
   emailChangeCtaLabel: 'Confirm Email Change',